ARC, Adorama Rental Co is a New York based cinema and photo equipment rental studio. Suva was brought on board by Miguel Goodbar to rebrand the entire rental department, and to re-position it as a full service one-stop destination for still and motion equipment. Suva created a new logo, all supporting marketing materials, location signage, vinal graphics, posters, ad compaigns, email marketing, website re-design, and other promotional materials.